Hey there! 🙋🏼‍♀️

I'm Natalia Fernández

Product Designer based in 📍Madrid, Spain

UX/UI Product Designer with experience designing complex solutions in B2B digital environments, with a passion for creating spaces where technology feels warm, accessible and human.

Sign up & subscription system

UX DESIGN, PRODUCT MANAGEMENT, DESIGN STRATEGY, RESEARCH, UI DESIGN

Led the research and design to transform the company's business strategy from a service-led to a product-led sales model

Content Recycling

UX DESIGN, RESEARCH, INNOVATION, UI DESIGN

Led the research and design of a system that helps social media managers to reuse past content based on ongoing trends

Instant social analytics dashboards

UX DESIGN, USABILITY, RESEARCH, ANALYTICS, UI DESIGN

Created instant, ready-to-use social analytics dashboards with an optimized layout, enhanced navigation and improved usability

Sign up & subscription system

UX DESIGN, PRODUCT MANAGEMENT, DESIGN STRATEGY, RESEARCH, UI DESIGN

Content Recycling

Led the research and design of a system that helps social media managers to reuse past content based on ongoing trends

Led the research and design strategy to transform the company's business model from a service-led sales model to a product-led sales approach

UX DESIGN, RESEARCH, INNOVATION, UI DESIGN

Ready-to-use social analytics dashboards

UX DESIGN, USABILITY, RESEARCH, ANALYTICS, UI DESIGN

Created instant, ready-to-use social analytics dashboards with an optimized layout, enhanced navigation and improved usability